Campaign Materials

It's Up to Us is a multi-media education and awareness campaign for the county of San Diego. With positive, strength-based creative messaging, the campaign aims to encourage San Diegans to speak up and get help, or listen up and offer support to those experiencing mental health challenges. Included are some of the campaign materials:


The campaign logo is used as an identifying mark on all visual campaign materials. VIEW


View campaign print materials. VIEW


View the campaign's outdoor materials. VIEW


View campaign TV commercials targeting a variety of audiences. VIEW


Listen to campaign radio spots targeting a variety of audiences. VIEW


View campaign outreach materials targeting a variety of audiences. VIEW

This site makes use of licensed stock photography. All photography is for illustrative purposes only and persons depicted are models.


If you or someone you care about needs to speak to someone or is in crisis and needs immediate help, please call the Access & Crisis Line at (888) 724-7240. Trained and experienced counselors are available 24 hours a day, 7 days a week to help you. You don't have to suffer in silence, make the FREE call. If emergency medical care is needed,
call 9-1-1 or go to the emergency room of the nearest hospital.

Now's the time to read up! With one in four adult San Diegans facing mental health challenges, it’s up to us to make San Diego a supportive community for those experiencing such challenges. Through education and awareness, the "It's Up to Us" bulletin offers mental health related information, resources, ways to get involved and also stay informed.